Pfizer 'Superhero Shot' Marketing to Kids Violates 3 of 4 of the ICPEN Guidelines

 

This campaign must be pulled immediately.

Principle 1: Traders should make clear what is and what is not  marketing.

Principle 2: Traders should not use marketing techniques that  exploit children’s naivety, credulity, or lack of commercial knowledge.

Principle 4: Traders should not market inappropriate products or  services online to children. 

 

ICPEN best practices file:///C:/Users/User/AppData/Local/Temp/ICPEN%20-%20Best%20Practice%20Principles%20for%20Marketing%20Practices%20Directed%20Towards%20Children%20Online%202020.pdf

Super Hero Shot video https://twitter.com/cwt_news/status/1455891916806148100

Muppets video https://twitter.com/disclosetv/status/1456966000549765122

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